How to Schedule Reels on Facebook

If you’re an avid Facebook Reels creator, you know the value of posting content consistently to keep your audience engaged. But manually uploading Reels one-by-one can be time-consuming. Luckily, there are tools that allow you to schedule your Reels in advance, streamlining your content strategy and ensuring your videos reach your followers at the best times.

Below, we’ll explore two easy ways to schedule Facebook Reels ahead of time, using Metricool and Meta Business Suite. So you can save time, boost engagement, and maintain a cohesive social media presence.

Schedule Facebook Reels with Metricool

Metricool allows you to plan and schedule your Facebook Reels to publish automatically at your preferred date and time. 

Here’s how to schedule Facebook Reels with Metricool:

1. Sign Up or Log In: Create a free Metricool account or log in if you already have one.
2. Connect Your Facebook Account: Link your Facebook account to Metricool.
3. Go to the Planner: Navigate to “Planning” at the top of your Metricool dashboard.
4. Select the Best Time: Choose the best time to publish your reel or click “Create a Post”.
5. Click Facebook and Reel: In the drop-down menu, select Facebook and then “Reel”.
6. Upload Your Reel: Upload your vertical reel video (4-60 seconds) and set the publish date and time.
7. Auto-Publish: Metricool will automatically publish your reel at the scheduled time.

In addition to scheduling Facebook Reels, Metricool offers a range of powerful features to streamline your social media management:

• Create & Schedule Content: Publish content instantly or schedule it to auto-publish across all the most popular social media platforms.
• Determine Best Times: Identify the best times to post based on Facebook user activity patterns and receive recommendations on when to share your content for the highest impact.
• Analyze Performance: Monitor social media metrics like reach, engagement, clicks, and conversions to make data-driven strategy decisions and optimize your content for better results.
• Ad Campaigns: Create, track, manage, and optimize your ad campaigns to streamline your paid social efforts, measure their effectiveness, and make informed adjustments to improve your return on investment.

How to Schedule Reels on Facebook

You can schedule Reels on Facebook through Meta Business Suite. Upload photos and videos from your mobile or desktop, or even record new video clips directly within the tool.

Here’s how to schedule Facebook Reels using Meta Business Suite: 

1. Go to Meta Business Suite and click on the Home section.
2. Click the “Create Reel” button.
3. Select the business(es) you want to share the Reel with.
4. Click “Add Video” to upload your Reel.
5. Write a caption for your Reel, and/or add a collaborator to be automatically included if you choose.
6. Click Next to edit your Reel and use the tools to add audio and text to your Reel.
7. Click Next to schedule your Reel.
8. Choose the audience – Public (anyone can view and create Reels with your audio) or Restricted (viewable in selected locations).
9. Choose the date and time you want to publish your Reel. Click “Schedule” to publish your Reel at the scheduled time.

Scheduling is currently only available for Facebook Reels. You can also save your Reel as a draft to publish it later.

Anniston Ward , 07 November 2022