When is The Best Time to Post on TikTok?

As creators, marketers, and social media managers, we are always trying to find the ideal times for posting, when more followers are active. However, this data is difficult to obtain manually and isn’t always accurate.

Thankfully there are two different tools you can use, to find the best time to post on TikTok for your specific audience.

Best Time to Post on TikTok in 2024

What are these tools? TikTok Analytics and Metricool.

Both of these tools track when more of your followers are online, so you can view details about your follower’s activity, and see peak hours.

The best time to post on TikTok today:

After analyzing 1,907,846 videos in our 2023 TikTok Study we found the best time to post on TikTok.

It is at 8pm everyday of the week, except Saturdays which show that the best time is 6pm.

We also found that Tuesdays and Fridays are the days that generate the majority of comments.

When it comes to what days the most content is published, Sundays see the least amount of content published and Tuesdays see the most.

Best Time to Post On TikTok Based on The Day of the Week

The Best Time to Post on Monday

The best times to post on Mondays are 6 am, 10 am, or 10 pm. These times make sense because people often scroll before their day begins early or later in the morning and then after their busy days at 10 at night.

The Best Time to Post on Tuesday

The best times to post on Tuesdays are 2 am, 4 am, and 9 am. These times seem strange but it may be because users scroll their TikTok feed as soon as they wake up so posting during the night for users to see as soon as they open the app is beneficial and then again before bed.

The Best Time to Post on Wednesday

The best times to post on Wednesday are 7 am, 8 am, and 11 pm. By posting at this time you can post for your audience right before their day begins and ends.

The Best Time to Post on Thursday

The best times to post on Thursday are 9 am, 12 pm, and 7 pm. These times suggest posting before lunch and during a lunch break will increase your video reach and then again in the evening.

The Best Time to Post on Friday

The best times to post on Friday are 5 am, 1 pm, and 3 pm. These times suggest that early mornings and late afternoons before the user’s Friday night plans are the best posting times on Fridays.

The Best Time to Post on Saturday

The best times to post on Saturday are 11 am, 7 pm, 8 pm. These times suggest that users usually sleep in on Saturdays and scroll mid-morning and again early evening before their Saturday night plans.

The Best Time to Post on Sunday

The best times to post on Sunday are 7 am, 8 am, 4 pm. Early mornings and early afternoons happen to be the best times to post on Sundays.

How to Find the Best Time to Post on TikTok

Inside your TikTok account, you can find the information you need about when it’s best to share your videos. To access this data:

• First head to your profile and select the three lines at the top right corner.
• Click on Creator Tools.
• Under the General tab, tap on Analytics.
• You will see a dashboard with sections Overview, Content, Followers, and LIVE.
• Click on the Followers tab.
• Scroll down until you see the most active times.

From here, you can choose to view data in hours or days. You can also find this information on the web version here.

How To Find Your Best Times for TikTok Using Metricool

Although TikTok has great analytics and creator tools, however at Metricool finding the best times to post goes a little more in-depth.

The downside of checking the best times from TikTok is that you don’t know the percentage of users connected at any specific time, and it doesn’t show any data past the current date. The solution? Metricool.

➡️ Discover Your Best Time to Post on TikTok ⬅️

To access Metricool’s Best Times feature:

• Log in to your Metricool account and connect to TikTok (if you haven’t done so already).
• Click on Planning in the top menu.
• Go to Best Times at the top right
• Click on the drop-down and select TikTok.
• Voilà! The calendar shows the best times to post on TikTok: the darker hue, the better the time to post, and the lighter, the worse.

Remember that you can enable the option to see the percentage of active users to see the info more in detail. Click on the drop-down menu to toggle on this option.

We also have more TikTok analytics at Metricool, video views, such as impression sources, demographic information, average watch time, and more!

💡 The best hours in Metricool are only available for TikTok business accounts.

How the “Best Times” Feature Works

Do you want to know how these best times are calculated?

It’s simple, there’s no catch. Metricool offers you the information with the best hours based on your active follower’s activity over the past week. This offers a calculated estimate of when the majority of your followers will be online, so you can better catch them to see your post.

Does Post Time Matter on TikTok?

Yes! It helps to optimize the timing when you share your videos but remember that TikTok’s algorithm works differently than other social media platforms. One video can go viral days after it is published. Posting your content when your followers are online is only an initial push to help you reach your goals. 

Make the most of this feature, follow the trends, be consistent, and interact with your community and other users. In other words, keep your account active with hard work, and the results will come. 

Remember to use all these features to keep growing on TikTok with Metricool’s help:

• Analyze the performance of your TikTok account with all the metrics.
• Schedule your videos and let Metricool post them automatically.
• Discover the best times to share your videos.

Check out our mega tutorial with all Metricool’s features.

Finding the optimal time to post on TikTok is easy with Metricool. With personalized data about your accounts, you never have to guess about the right times to post again. Plus, you can do all of this for free! Sign up for your account, evaluate your TikTok metrics, and schedule content ahead of time:

Carlos Bravo , 15 February 2024