Trending Hashtags on Instagram 2024

A key part of any Instagram social media strategy is hashtags. At Metricool, we have analyzed 100K of the most popular Instagram hashtags to find out which are the most used and trending today. 

These popular Instagram hashtags represent the most frequently used Instagram posts, those with the largest reach, and the most engagement. 

After analyzing these popular Instagram hashtags, we narrowed down the top 300+ and categorized them by theme or industry. 

The 15 Instagram themes we defined are: 

Do Instagram Hashtags Still Work in 2024?

The short answer is yes, Instagram hashtags still work. Though it’s been debated for quite some time now, in our expert opinion Instagram hashtags are still one of the best ways to expand the reach of your posts. 

A caveat, however, is you need to have a good hashtag strategy. Trending hashtags alone are insufficient; understanding your target audience’s interests and preferences is key. Employing a blend of local hashtags to target niche audiences alongside popular and trending tags is recommended for maximizing reach and engagement.

A good hashtag strategy is only one piece to mastering the Instagram algorithm. If you want to maximize your Instagram reach and engagement, you need to make sure your Instagram strategy also includes: 

• Good quality content 
• Engagement with your audience
• An optimized Instagram profile 
• Content publications at the right time

The Most Popular Hashtags on Instagram

Need more hashtag inspiration? Generate Hashtags for Instagram with Metricool

#Art Hashtags

Whether an artist, an art appreciator, or a frequent visitor of museums, when your Instagram account features art these hashtags will help expand your reach:

#art #artwork #nailart #digitalart #instaart #artistsoninstagram #streetart #artoftheday #contemporaryart #abstractart #artgallery #myart #modernart #tattooart #urbanart #traditionalart #photoart #artlovers #artofinstagram #foodart #artlife #artstagram #bodyart #art🎨

#Beauty Hashtags

Makeup influencer, esthetician, skincare junkie, or cosmetics brand? Highlight your beauty posts with these popular makeup, skincare, and beauty Instagram hashtags:

#beauty #instabeauty #naturalbeauty #beautycare #howtobeauty #beautytips #blackbeauty #beautyaddict #beautygirl #naturesbeauty #beautyinfluencer #beautygram #beautylover #beautymakeup #beautycommunity #africanbeauty #asianbeauty #igbeauty #makeupartist #makeupaddict #makeuplover #instamakeup #wakeupandmakeup #makeupoftheday #naturalmakeup #ilovemakeup #makeup #skincare #skincareroutine #glowingskin #naturalskincare #healthyskin #organicskincare #loveyourskin  

#Fashion Hashtags

Fashion is a trendy topic on Instagram. Users can show their outfit inspo, clothing hauls, and favorite looks from New York Fashion Week and reach more likeminded-fashionistas with these Instagram hashtags:

#fashion #instafashion #fashionista #mensfashion #fashionstyle #fashionable #fashiongram #kidsfashion #streetfashion #fashiondiaries #fashionweek #fashionaddict #fashionphotography #womensfashion #fashionlover #babyfashion #fashionkids #fashionshow #menfashion #fashionmodel #fashiondaily #fashiondesign #highfashion #hairfashion #indianfashion #womenfashion #fashiongirl #modafashion 

#Fitness Hashtags

Fitness and gym content is very popular on Instagram right now. Strengthen your account with these trending fitness hashtags:

#fitnessmodel #fitnessaddict #instafitness #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #polefitness #fitnessgear #zumbafitness #modafitness #bodyfitness #bikinifitness #fitnesscoach #instagramfitness #fitnessgirls #healthandfitness #gayfitness #fitnessfreaks #fitnessbody #myfitnesspal #fitnesstrainer #functionalfitness #fitnesstips #igfitness #fitnessgirl #fitnessjourney #fitnessmotivation #fitness #igfitness 

#Food Hashtags

Also known as foodie hashtags, food content is another popular Instagram topic. These Instagram hashtags not only make your mouth water but also help position your content better.

#food #foodie #instafood #healthyfood #foodstagram #foodlover #veganfood #seafood #goodfood #foodgram #japanesefood #italianfood #veganfoodshare #fitfood #lovefood #foodstyling #streetfood #foodart #fooddiary #realfood #yummyfood #indianfood #foodlove #foodphoto #comfortfood #igfood #instafoodie #foodiegram #foodlovers #foodies 

#Hair Hashtags

Haircare is a growing industry outside of beauty. Whether you’re on a natural hair journey, want to share your salon’s skills, or recently got a new haircut, use these hashtags to celebrate hair in all its forms.

hair #hairstyle #haircut #longhair #hairstyles #haircolor #hairstylist #blondehair #curlyhair #naturalhair #redhair #hairdresser #instahair #hairgoals #shorthair #longhairdontcare #blackhair #hairsalon #haircare #hairextensions #healthyhair #straighthair 

#Humor Hashtags

Funny memes are always a classic on Instagram. For a laugh, add these hashtags to your funny Instagram posts:

#fun #funnymemes #sundayfunday #funnyvideos #funtimes #instafun #funnymeme #funday #funnyshit #familyfun #havingfun #funtime #summerfun #funnypictures #havefun #funinthesun #itsmorefuninthephilippines #funnyposts #somuchfun #funnyvideo #instafunny #justforfun #funny #weekendfun #skateboardingisfun #girlsjustwannahavefun #funnight 

#Instagram Hashtags

Instagram-related hashtags are a great way to increase the reach of your posts– whatever the topic. Sprinkle them in with your niche hashtags to reach a more general audience, or use them to talk about Instagram itself.

#instagood #instagram #instadaily #instalike #instamood #dogsofinstagram #instapic #instafood #instafashion #instafollow #instalove #instacool #instatravel #instaphoto #instadog #instago #instagramers #instaart #instasize #artistsoninstagram #instamoment #instafit #instacollage #reelsinstagram #nailsofinstagram #instagay #petsofinstagram #puppiesofinstagram #instastyle #instalife #instaartist #instapet #instabeauty #instaday #instatraveling #instahealth #instababy #instakids #carsofinstagram #instagirl #instamusic #instamakeup #catsofinstagram 

#Lifestyle Hashtags

Instagram has become a journal for many users. GRWM, A Day in the Life, Storytime, and more are all popular ways to tell the world about your day. These hashtags are popular ways to show a little more about people’s lives.

#lifestyle #luxurylifestyle #lifestyleblogger #fitnesslifestyle #carlifestyle #lifestylephotography #entrepreneurlifestyle #veganlifestyle #ketolifestyle #lifestyleblog #fitlifestyle #lifestylechange #millionairelifestyle #loweredlifestyle #gymlifestyle #bodybuildinglifestyle #yogalifestyle #mylifestyle #activelifestyle #travellifestyle #healthylifestyle 

#Music Hashtags

What would the world be without music? Whether you’re a professional musician or simply a music appreciator, these hashtags will help your musical Instagram content reach a wider audience:

#music #livemusic #instamusic #musicvideo #housemusic #musicproducer #goodmusic #musicians #musiclife #rapmusic #trapmusic #musiclover #electronicmusic #countrymusic #applemusic #indiemusic #partymusic #musicfestival #rockmusic #musicphotography #lovemusic #musiclovers #dancemusic #classicalmusic #musicismylife #worldmusic #soulmusic #ilovemusic #popmusic #musician 

#Nature Hashtags

Sunsets, mountains, beaches, and more…Share your most Instagrammable nature shots with the world using some of these popular nature hashtags on Instagram:

#naturephotography #naturelovers #nature_perfection #mothernature #instanature #naturegram #lovenature #naturephoto #natureaddict #naturelove #beautifulnature #bestnatureshot #ig_nature #nature_good #instanaturelover #naturewalk #naturebeauty #beautyofnature #naturephotographer #natureart #naturesbeauty #ig_naturelovers #ilovenature #nature_lovers #nature 

#Photography Hashtags

As the social network for photos, photography hashtags remain popular on Instagram. For photographers, from amateur to professional, use some of these photography hashtags below:

#photooftheday #photography #photographer #travelphotography #naturephotography #photoshoot #streetphotography #foodphotography #landscapephotography #blackandwhitephotography #photograph #canonphotography #filmphotography #photogrid #mobilephotography #fashionphotography #nikonphotography #photographylovers #wildlifephotography #travelphoto #nightphotography #macrophotography #photogram #iphonephotography #photographie #photoart #bnwphotography #dogphotography #urbanphotography #photographyislife #streetphoto #photographyeveryday #sunsetphotography #pictureoftheday #instapic #picoftheday #instaphoto #photo 

#Pet Hashtags

Running your cat’s personal Instagram account? Does a local animal shelter need more adoptions? Vet clinic looking to expand your reach? These popular pet hashtags on Instagram are for you:

#pet #petstagram #petsofinstagram #instapet #petsagram #petlovers #instapets #petlover #petoftheday #mypet #pets_of_instagram #petphotography #petlove #cutepets #petsofig #petfriendly #dog #dogsofinstagram #dogstagram #instadog #doglover #dogoftheday #ilovemydog #doglife #frenchbulldog #dogsofinsta #lovedogs #cutedog #mydog #dogsofinstaworld #cutedogs #catsofinstagram #cats #catstagram #instacat #catlover #catoftheday #cats_of_instagram #catlife #ilovemycat #catsagram #blackcat #cutecat #catlove #kittycat #puppy #puppylove #instapuppy #puppygram #puppyoftheday #puppylife #cutepuppy #puppydog #frenchiepuppy #nationalpuppyday #huskypuppy #lovecats #cat 

#Travel Hashtags

We all love to post our vacation destinations, share hidden spots we’ve discovered during our travels, and tell our friends and family about our latest adventures. Here are the most popular travel hashtags on Instagram.

#travel #travelphotography #instatravel #traveling #travelblogger #traveltheworld #igtravel #travelingram #mytravelgram #instatraveling #traveladdict #travelphoto #travellife #travelpics #traveldeeper #travelgirl #worldtraveler #luxurytravel #travelpic #ilovetravel #traveldiary #doyoutravel #travellers #travelguide #bbctravel 

Find the Most Popular Hashtags on Instagram with Metricool

Search and add trending Instagram hashtags directly from the Metricool content planner tool. 

If you’re subscribed to a Metricool Premium plan, you can search for the most relevant hashtags while scheduling your post and the number of publications that use that hashtag: type a keyword related to the topic of your content, and Metricool will show you related hashtags and the most popular ones.  

This will help you determine whether or not it is convenient for you to add that hashtag to your post. Whether it’s necessary or it’s better to choose a different one.

Metricool Hashtag Tracker Tool

You can quickly find which hashtags your Instagram profile has used, and how often, with the Metricool hashtag tracker tool. 

Go to Instagram on the left-hand side of your Metricool profile and select ‘Posts’ from the top of the page. This will take you to the ‘Posts published in a period’. Scroll down to find a list of hashtags used on your Instagram. 

With the hashtag tracker tool you can access: 

• Which content you post that uses this hashtag
• The total number of Impressions per hashtag
• How many of your Instagram posts use that hashtag
• The total number of Likes per hashtag
• The total number of Comments per hashtag

Gretchen Oestreicher , 25 March 2024