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Home / Social Media Studies
Social Media Studies
Highlights
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- Influencer Marketing
- Social Media Studies
Analysis of Olympic Athletes’ Social Media Growth and Brand Partnerships in Paris 2024Â
The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes' social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024.Read more -
- Social Media
- Social Media Studies
2024 Social Media Study: Trends and Comparisons to The 2023 StudyÂ
What’s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts.Read more -
- Social Media
- Social Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]Read more
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- Social Media Studies
2024 LinkedIn Industry Data
Discover LinkedIn trends and insights for your brand's industry. Improve your LinkedIn marketing strategy with these key insights.Read more -
- Online advertising
- Social Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]Read more -
- Facebook Ads
- Social Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad CampaignsÂ
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!Read more -
- Social Media Studies
LinkedIn Trends Study 2024Â
Answers to the biggest questions about LinkedIn In this study, we conducted an analysis of 41,170 LinkedIn business pages and a total of 1,578,969 posts over a 122-day period (October 2023 – January 2024) to let the data answer the biggest questions about LinkedIn. We wanted to know what usage trends exist on LinkedIn today, […]Read more -
- Social Media
- Social Media Studies
2023 Social Media Networks Study: Trends for 2024
As we know, social media is constantly changing. In this study we break down each social media network, how they have evolved over the year, and what is working best for brands, creators, and professionals.Read more -
- Social Media Studies
- TikTok
TikTok Study September 2023
Uncovering the Answers to TikTok’s Biggest Questions After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period. TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views […]Read more -
- MasterClass
- Social Media Studies
Instagram Study 2023 Presentation
Have you ever wanted to start a podcast? Or just wonder what it takes to be a podcaster? Tune in to this MetriTalk, where we are talking everything podcasting!Read more -
- Social Media Studies
Social Media Research Study 2023: Instagram
How Professionals, Content Creators, and Brand Accounts Use Instagram Study based on analysis of 316,394 professional Instagram accounts, 2,418,508 posts, 9,419,426 Stories and 1,068,716 Reels. Metricool’s annual Instagram Study 2023 is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts. Data is compared in relation to the previous […]Read more -
- Social Media Studies
Facebook Ads 2023 Study: Improve Your Strategy With This Data
The Facebook Study allows you to position yourself in the market, which data such as the average CPC or the average CPM in the Facebook Ads.Read more -
- Social Media Studies
- TikTok
TikTok Study March 2023
TikTok’s biggest questions have been answered We analyzed 1,907,846 videos from 48,591 accounts [both personal and business] over 180 days. TikTok generates great debates such as: How many videos should you upload a day? How long should TikTok videos last? What’s the best time to post? Which is better, views or likes? What content is […]Read more -
- Social Media Studies
Social Media Research Study 2022: Instagram
How professionals, content creators, and brand accounts use Instagram. Study based on 185,671 professional Instagram accounts, 1,856,089 feed posts, 6,761,264 stories and 279,479 reels. Metricool’s annual Instagram 2022 study is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts. Data is compared with our previous year’s Instagram study to see how this social […]Read more -
- Social Media Studies
- TikTok
What are the best hashtags for TikTok?
Discover the most trending hashtags on the short video social platform. At Metricool, we have collated this list of tags based on the related categories: take note!Read more -
- Social Media Studies
Social Media Research Study: Instagram
How professional accounts use Instagram We have analyzed 140,244 professional Instagram accounts, 1,651,565 posts and 5,590,426 stories. Metricool’s annual Instagram research study guides agencies, marketers, and social media managers to see and draw conclusions based on Instagram analytics on how business and creator accounts manage Instagram. The study analyzes business and creator accounts of different sizes to make it easier to […]Read more -
- Facebook Ads
- Social Media Studies
Facebook Ads study: Advertising on Facebook based on real data
Discover the results of Facebook Ads campaign analysis after analyzing almost 150,000 campaigns. What types of campaigns work best? What objectives have a lower CPC and CPM? What are the most expensive countries to invest in Facebook Ads?Read more -
- Social Media
- Social Media Studies
Social Networks Study: How social networks were used in 2019
The year is about to end and it is interesting to know how social networks work. For this reason and analyzing real data of Metricool users, we have carried out this study based on 63,791 trademark accounts.Read more