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- Online advertising
Social Media Ads
Wondering if you should use social media ads in your strategy? Learn what social media ads are, what they look like and benefits to using them.
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Last posts by Facebook Ads

- Facebook Ads
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
Read more
- Facebook Ads
- MasterClass
[FREE Masterclass] Cultivating an Authentic Community with a Timeless Online Personal Brand
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.
Read more
- Facebook Ads
- MasterClass
[FREE Masterclass] 2024 TikTok Ads Study Presentation
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.
Read more

All post

- Content Marketing
- Online advertising
What is PPC? Pay-per-Click in Marketing
Pay-per-click (PPC) advertising has emerged as a powerful tool for businesses looking to reach their target audience effectively and drive conversions. With the ability to place ads on popular platforms like Google, Facebook, and Instagram, PPC offers unparalleled opportunities to connect with potential customers at the right moment. However, navigating the complexities of PPC can […]
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- Online advertising
How to Create Demand Gen Campaigns on Google
Google Ads has expanded its campaign types, adding Demand Gen Campaigns for advertisers looking to advertise on multiple platforms simultaneously, using mixed media formats to appeal to users.
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- Online advertising
Google Ads Quality Score Guide
Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. Learn why it's important, how it's calculated, and most importantly, actionable strategies to improve your Quality Score.
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- Online advertising
How to Create Google Ads Campaigns in 2024
Google Ads helps businesses and brands improve their online visibility and awareness. Create Google Ads campaigns in two ways, with Google's native ad builder and with Metricool, an all-in-one social media management and ads platform.
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- Online advertising
What is CPL? Cost per Lead
Cost per lead is a key metric in digital marketing that helps businesses track the cost of acquiring potential customers. It's a crucial component of the Cost per Acquisition (CPA) model, which measures the overall cost of converting a lead into a paying customer.
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- Online advertising
What is CPA? Cost per Acquisition
Cost per acquisition is a metric in marketing used to calculate the effectiveness of advertising campaigns. Learn how to calculate CPA, and when it's best to use it.
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- Online advertising
- YouTube
2024 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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- Online advertising
Search Engine Marketing – A Guide to SEM
Do you know what is SEM?
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- Facebook Ads
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
Read more
- Instagram
- Online advertising
2024 Instagram Ads Guide
Instagram Ads can help your brand reach new accounts and potential clients, while creating ads directly from the platform. Learn about how to implement Instagram Ads in your strategy.
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- Online advertising
The Top 7 Online Advertising Platforms to Use in 2024
Are you a business looking to incorporate paid advertising in your social media marketing strategy? Here are 7 online advertising platforms to tap into in 2024.
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- Online advertising
- Social Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]
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- Facebook Ads
- MasterClass
[FREE Masterclass] Cultivating an Authentic Community with a Timeless Online Personal Brand
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.
Read more
- Facebook Ads
- MasterClass
[FREE Masterclass] 2024 TikTok Ads Study Presentation
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.
Read more
- Facebook Ads
- Social Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!
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