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Home / Analytics
Analytics
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- Analytics
- Social Media
X (Twitter) Engagement in 2024
In 2024, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]Read more -
- Analytics
- Metricool
Social Media Analytics: Metricool Brand Summary
Metricool's Brand Summary includes an overview of a brand's social media presence and growth, in one snapshot. Measure your online development in one glance with this social media analytics page.Read more -
- Analytics
- Metricool
How to Create Customized Social Media ReportsÂ
Building social media reports is the best way to keep track of your evolution in your social media strategy... whether you are presenting analytics to your, team, clients, or your boss you need to measure your progress. Keep reading this article to know all about social media reports.Read more -
- Analytics
- Metricool
Social Media Analytics 101
Social media is a vital tool for businesses to connect with their audience, build brand loyalty, and drive conversions. To fully leverage this potential, social media managers need to explore social media analytics. By analyzing key metrics like engagement rates, audience demographics, and content performance, businesses can uncover insights that inform their strategies. This data-driven […]Read more -
- Analytics
- Social Media
Metricool Hashtag Tracker: Measure Hashtag Analytics
Hashtags are part of today's digital culture. Learn how to track and measure hashtags with Metricool.Read more -
- Analytics
- TikTok
How to Use TikTok Analytics to Measure Your Strategy
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.Read more -
- Analytics
LinkedIn Analytics to Measure Social Success
Metricool's LinkedIn analytics to measure your professional page's success and continue to improve your strategy.Read more -
- Analytics
- Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.Read more -
- Analytics
X (Twitter) Analytics in 2024
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more -
- Analytics
- TikTok
TikTok Analytics with Metricool
Measure and analyze your TikTok analytics with Metricool: views, interactions, your best videos... everything you need to succeed with your content strategy.Read more -
- Analytics
- Online advertising
What’s Smart Bidding in Google Ads?
What is Smart Bidding? We analyze this feature in depth to optimize your Google Ads campaigns by defining what it is, what types of campaigns you can do and whether or not it is worth creating them.Read more -
- Analytics
Instagram Reels Analytics
You can find Reels metrics in the Insights section of each post on Instagram. Also, if you want to get an overview of the performance of your Reels, you can use Metricool.Read more -
- Analytics
- Social Media
X (Twitter) Benchmarking & Competitor Analysis
Twitter (X) benchmarking is key to a good social media strategy. Learn how to perform a competitor analysis and set benchmarks to improve your brand's engagement.Read more -
- Analytics
- YouTube
How to Conduct a YouTube Competitor Analysis in 4 Ways
Conducting a competitor analysis on YouTube is crucial for understanding your market and who you are up against. Learn how to find and analyze your YouTube competitors here.Read more -
- Analytics
- Metricool
Social Media Competitor Analysis [+FREE Template]
A social media competitor analysis is key to a good digital marketing strategy. Learn how to compare and analyze your brand's competitors and ways to apply that to your own strategy.Read more